My Walk with Christ
An ordinary guy on a supernatural journey.
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The Irresistible Offer notes
Posted on October 16th, 2008 No comments- Experience God in 3 simple and Biblical steps (learn, pray, and obey)
- The site will assist you with your study, help you gain insight from prayer (talking with God, and make it clearer how God is leading you)
- High ROI
- Touchstone – answer 2 or 3 of the big 4 questions
- Here’s what we’re selling
- Here’s how much it will cost
- Here’s what’s in it for you
- Here’s why you should trust us
- Guidelines:
- Clarity – don’t leave anything to imagination
- Simplicity – simple statement, easy to understand
- Brevity – Keep it really short – one crisp eyeful
- Immediacy – cut right to the chase
- ThreeStepsToGod (ThreeStepsToChrist) – He’ll carry you the rest of the way. He’ll carry you right into Heaven
- Believability
- Social proof: testimonials with a picture, email or web address
- Technical proof: scientific validation
- Factual proof
- Endorsements
- High profile customers
- Qualifications
- Awards and recognition
- Logic
- I wonder if a book about how to experience God in the format of The Irresistible Offer would be valuable
- Steps
- Create the Irresistible Offer
- Present it to a thirsty crowd
- Sell them a second glass
- Don’t be afraid of losing money to acquire new customers, when you can reap gains over the long term “loss leader”
- Up-sell
- Cross-sell: accessories, complements, add-ons
- Legitimately help the customer get a better result
- Up-sell / cross-sell AFTER first sale consummated
- Continuity sales: subscriptions
- Recipes
- Education: how to use your product
- Consulting and service
- Package deals (bundling): don’t sucker them
- Insurance and warranties
- Logical additions
- Referrals: partner and sell other business’ products
- Your most valuable asset is your time. Spend it wisely
- Points of contacts
- Thank you cards
- Thank you email with link back to website for a special offer – or a voucher to send to a friend
- Birthday cards
- Service due reminders
- Reminder emails to ‘slacking’ users, tell us how we can improve
- Include a little valuable education with your reminder
- Newsletters
- Special events
- Thank you cards
- Bookmarks; up-sale to quotes feature
- Offer Intensifiers
- Urgency
- Use the code on the back of this postcard by tomorrow midnight for a free 2 week trial period
- Be careful with contriving this
- Live up to it – keep it valuable
- Added value
- Stack on unexpected value as part of your closing process
- Urgency
- Golden rule of freebies: Never give away anything that you wouldn’t otherwise be able to sell
- Risk Reversal: essential
- Remove risk
- Always back up with money-back guarantee
- Payment plan
- Loss leaders: first one free
- Not for the amateur or cash-flow crunch
- Warranties
- Pay for results
- Free support
- Try before you buy (most powerful)
- Submit credit card info now, bill in 30 days only if you don’t cancel
- Lower price can reduce sales
- USP – make your customers believe you are their only source for what they want (perception is key)
- You can block out competitors if you center around a great Touchstone that separates you from them
- Be the loudest. Be the best. Have the most compelling Touchstone.
- Create perception that your product is the best in the industry. (Brand) Top of mind for your kind of product
- Be first to market (positioning) or first recognized by your customer
- Primacy & Recency
- Recommendations – MOST POWERFUL!
- Incentivize word of mouth