Beliefs (entrepreneurship)

Limiting beliefs:
– I can’t start abusiness without start up capital
– I don’t have a product that people will buy
– My inexperience is a liability and a risk to my success
– A corporate job provides greater security than owning my own business
– Security is more important than doing what I really love to do
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Enabling beliefs
– Things are typically much simpler to do than I think they are before I start them
– I have the intelligence to figure out how to be successful
– I have a better business sense than many people who are already successful
– I am passionate about learning and that will help to ensure success
– I have a broad base of experience that will be very valuable to a startup venture

Repositioned beliefs
– I don’t want startup capital! Startup capital is more negative than positive; it’s a last resort only, because then you have to answer to your investor(s).
– Startup capital would reduce risk that is actually a necessary component for my success.
– I get to create a product that is uniquely me. I get to try different things out to see what the market is really looking for, and then fill their need.
– I have great experience in being successful in business. What has made me successful in my prior jobs can be leveraged into success in my own company. I have a passion for customer service – meeting the need and exceeding their expectations. That will go far no matter what my product is.
– A corporate job is actually more risky than owning my own business. Right now, my income is based largely on the success of others, and is a single source of income. With my own business, I would have diversified risk with many clients or hundreds or thousands of customers.
– The “security” I perceive is a false security. There are no guarantees. The only guarantee I can really have in my career is the experience of really doing what I love to do, day to day. So the trick is really just a matter of finding that thing that I love to do and doing that to the best of my ability and leveraging it into a scalable business.