Too Many Beers

After journaling yesterday about my struggles, when I went to bed, I cried in prayer.  Mostly was calling out to the Lord to speak to me.  He reaffirmed for me that I am on the right path.  He also led me to realize that the issues I experienced last night were caused by a single root – alcohol.  I had drunk 3 beers and that weakened my spiritual abilities and reception of the Holy Spirit.  

He said specifically that:

That is now the rule I will live by.  I feel that there is more to write about that prayer last night, but I can’t remember more of it, which is a great example of how journaling is so valuable to a Christian.

Mettle

You measure the mettle of a sailor not on a fair day but when the weather’s rough

Thank you Lord

The Irresistible Offer notes

• Experience God in 3 simple and Biblical steps (learn, pray, and obey)
• The site will assist you with your study, help you gain insight from prayer (talking with God, and make it clearer how God is leading you)
• High ROI
• Touchstone – answer 2 or 3 of the big 4 questions
  • Here’s what we’re selling
  • Here’s how much it will cost
  • Here’s what’s in it for you
  • Here’s why you should trust us
  • Guidelines:
    • Clarity – don’t leave anything to imagination
    • Simplicity – simple statement, easy to understand
    • Brevity – Keep it really short – one crisp eyeful
    • Immediacy – cut right to the chase
• ThreeStepsToGod (ThreeStepsToChrist) – He’ll carry you the rest of the way.  He’ll carry you right into Heaven
• Believability
  • Social proof: testimonials with a picture, email or web address
  • Technical proof: scientific validation
  • Factual proof
  • Endorsements
  • High profile customers
  • Qualifications
  • Awards and recognition
  • Logic
• I wonder if a book about how to experience God in the format of The Irresistible Offer would be valuable
• Steps
  1. Create the Irresistible Offer
  2. Present it to a thirsty crowd
  3. Sell them a second glass
  • Don’t be afraid of losing money to acquire new customers, when you can reap gains over the long term “loss leader”
  • Up-sell
  • Cross-sell:  accessories, complements, add-ons
    • Legitimately help the customer get a better result
  • Up-sell / cross-sell AFTER first sale consummated
  • Continuity sales: subscriptions
  • Recipes
    • Education: how to use your product
    • Consulting and service
    • Package deals (bundling): don’t sucker them
    • Insurance and warranties
    • Logical additions
    • Referrals: partner and sell other business’ products
• Your most valuable asset is your time.  Spend it wisely
• Points of contacts
  • Thank you cards
    • Thank you email with link back to website for a special offer – or a voucher to send to a friend
  • Birthday cards
  • Service due reminders
    • Reminder emails to ‘slacking’ users, tell us how we can improve
    • Include a little valuable education with your reminder
  • Newsletters
  • Special events

• Urgency
  • Use the code on the back of this postcard by tomorrow midnight for a free 2 week trial period
  • Be careful with contriving this
  • Live up to it – keep it valuable
• Added value
  • Stack on unexpected value as part of your closing process

• Remove risk
• Always back up with money-back guarantee
• Payment plan
• Loss leaders: first one free
  • Not for the amateur or cash-flow crunch
• Warranties
• Pay for results
• Free support
• Try before you buy (most powerful)
  • Submit credit card info now, bill in 30 days only if you don’t cancel

The Irresistible Offer

I feel that the Lord has led me to a practical study of marketing and I am now reading The Irresistible Offer.  It has turned out to be incredibly valuable to me in my questions about how the site needs to be able to support itself financially – while I know that it is truly the Lord who provides, I feel that I should be using marketing strategy and tactics to maximize profit, in order to first be able to dedicate my time fully to this and other related projects, as well as funnel proceeds to other positive, Christian ministries.  

It’s not about the money, it’s about the ministry.

Swimming Naked

It’s not until the tide goes out that you realize who’s been swimming naked – Donald Trump